Meet the CEO: Travis Rich

I am joining Highlands Rehabilitation Hospital after my most recent role as Regional Executive for Elements Behavioral Health. My experience in rehabilitation is extensive and I worked for Kindred / RehabCare for many years in multiple roles including, CEO, Area Director of Operations and ending my tenure there as Regional Vice President. Physical medicine and rehabilitation have always been very important to me and my family. It holds a special place in our hearts because we know the importance of rehabilitation from a personal standpoint.

My goal for myself, and for my team, is to continually improve our quality of care and to embrace our community with our services. I am honored to be a part of the Vibra / Highlands family.

On a personal note: I am a Texas Tech Red Raider. I grew up in Texas and yes, I have the “accent.” When I am not working I am spending time with my family and friends. We are National Hot Rod Association fans and we try to attend the finals each year. I like movies and have a tendency to quote lines from them much to the annoyance of the team.

Schedule Your Visit.

Contact our facility today to schedule an appointment and learn more about our available services.

Get Started

Getting You Back to Better

We create a seamless continuum for patients and physicians to ensure that you get the best care possible.